Nottingham’s tram network is to slash the price of its weekly tickets as part of a Europe-wide initiative to encourage the use of sustainable transport.

During European Mobility Week (September 16 to 22), a weekly tram ticket will cost just £10, a saving of £5 on the usual price.

The ticket enables unlimited travel on the network and Florian Le Loroux, Marketing Manager at NET, hopes the offer will encourage more people to abandon the car in favour of more environmentally-friendly ways of getting around.

“We’re delighted to be able to take part in this important initiative that’s supported by the European Commission and locally by Nottingham City Council,” he explained.

“The network plays a key role in Nottingham’s plans to remain one of the UK’s least car dependant cities and we believe this latest offer will help even more people to discover the many benefits of travelling by tram.

“As well as reducing CO2 emissions in Nottingham, the tram provides a quick, convenient and easy way of getting into the city centre without having to negotiate traffic or search for a parking space.”

The overall aim of the campaign is to encourage local authorities across Europe to introduce and promote sustainable transport measures whilst inviting their citizens to try out alternatives to the car.

Florian added: “Nottingham is already leading the way when it comes to developing a first class sustainable transport network and Mobility Week offers the ideal opportunity for people to see just how well it is doing.”

More information about European Mobility Week activities in Nottingham can be found at www.mynottingham.gov.uk/emw2012 and www.thebigwheel.org.uk/greenspace.