An eye-catching 77-foot
tramside advert and posters at 15 tram stops are drumming up vital donations
for a Nottingham homeless charity.
The tram and posters highlight
a winter fundraising appeal by Emmanuel House Support Centre that aims to help
meet a £70,000 shortfall in the charity’s annual income.
With the catchline ‘You Can
Make the Difference’, the campaign also has the support of Nottingham City
Transport buses and NET’s print supplier Adverta.
Together they’ve donated
advertising space valued at £25,000 that will provide unmissable support for
homeless people across the city.
Chris Williams, who oversees
social responsibility for the tram operator, said: “During these difficult
times due to Covid-19, it’s more important than ever to support the most
vulnerable in the community, and we’re committed to doing all we can to help.
“The tram network serves many
key locations around the city, and we’re sure the colourful posters and
eye-catching tram will provide a real boost for the charity’s winter appeal.”
The on-tram advertising
consists of a ‘superside’ ad running the whole length of the tram just above
the windows and doors. All the campaign artwork was created by local graphic
designer Elroy the Artist.
Denis Tully, CEO at Emmanuel
House Support Centre, said the charity had been overwhelmed by the generosity
from NET and NCT.
Thanking them for their
support he said: “The advertising will help us to raise awareness about the
work we do to support those who are homeless, rough sleeping, in crisis or at
risk of homelessness. We can’t wait to see the artwork all around the city and
hope that the positive message will resonate with the people of Nottingham.
“Our winter appeal is our most
important fundraising event – we need it to sustain the running of the charity
all year round.
“As a result of the pandemic,
Emmanuel House could be at risk of a £70,000 shortfall in our core income this
year. Our sources of income and community fundraising have been drastically
reduced, so donations like these are so gratefully received as they will help
us to reach even more supporters.”
The charity is asking members
of the public to take photos of the Emmanuel House tram and buses and post them
on social media by tagging Emmanuel House on Facebook, Twitter and Instagram
and using #youcanmakethedifference.
Details on how to donate to
Emmanuel House’s winter appeal are included in the artwork. People can also
donate online through the VirginMoney
or text 70450 to donate £5 (texts cost £5 plus one standard rate message).